The

Modern REALTOR®

Media Kit

Benchmark Edition

 

“Leverage listings for listings.” Every REALTOR® has heard this at some point in his/her career, right? It’s typically followed by a mat shot of useless (often pre-internet era) suggestions about how.

To stay relevant and grow a business in 2019, modern REALTORS® are pulling triple duty to promote:

  1. Their listings
  2. Themselves and/or their team
  3. Their brokerage (as required by law)

PLUS, you have to be where buyers and sellers are today…online, on apps, in social media. Because if you’re not there, another agent is.

Not to worry. We got you. Marketing is our wheelhouse; we know how to make you stand out.

What’s in the Media Kit?

5 things that elevate your listings (and you) to the next level and differentiate you from the other 6000 working real estate agents on Oahu.

1. Editorial Photography

You’ll get at least 50 final images including:

  • Front & back of house
  • Full room photos
  • Captured moments/vignettes
  • Important details
  • Amenities

PLUS, *as needed:

  • Drone photos
  • Golden hour photos
  • Blue hour photos
  • “Views from Somewhere”
  • “Model It”
  • Textured backgrounds
  • …and more.

 

2. Zillow® 3D Model

Love ’em, tolerate ’em, or hate ’em, Zillow® has the lock on the public’s real estate mind. They’ve entirely dominated the top-of-mind branding space that brokerages abandoned years ago.

Of course, whether you adopt an “If you can’t beat ’em, join ’em,” or “Keep your friends close; keep your enemies closer,” mindset is up to you, but leveraging what Zillow’s buyers are being taught to expect is just plain smart.

3. Social Media Video Ad

When Social Media Examiner polled professional marketers for its 2019 industry report, by an overwhelming majority marketers reported Facebook (#1) and Instagram (#2) as the platforms to promote anything B2C (business to consumer).

And, in case you haven’t heard of the power in video + social media, you can start your education and empowerment with these articles from Forbes and HubSpot.

Then, when you’re ready to make a massive impact…explore the examples of what we’ll make for you.

4. Listing Agent Photo

CVs & resumés are fun. Lists are fun. Spreadsheets are fun. Said no one ever. There is a reason why jurors are more readily convinced by photos than by testimony.

What would be better evidence of your experience and skill than a Yelp page filled with great reviews PLUS an image of you at or in each listing? Our professional photographer is there for you anyway, let’s take advantage of the opportunity.

Z

5. License to Crush It!

We want you to use the materials we make for you, in creative ways, long after the listing has sold. With our ultra-liberal license, you won’t find nastygrams at the end of our videos, restrictions on the use of photos, or threats of lawsuits for copyright infringement. We have no hidden or sneaky ways to charge you twice for future use of the materials we make for you.

With very few exceptions (that we will spell out in plain language) you are free to promote yourself with our stuff for as long as you like.

What’s in the Media Kit?

5 things that elevate your listings (and you) to the next level and differentiate you from the other 6000 working real estate agents on Oahu.

1. Editorial Photography

You’ll get at least 50 final images including:

  • Front & back of house
  • Full room photos
  • Captured moments/vignettes
  • Important details
  • Amenities

PLUS, *as needed:

  • Drone photos
  • Golden hour photos
  • Blue hour photos
  • “Views from Somewhere”
  • “Model It”
  • Textured backgrounds
  • …and more.

 

2. Zillow® 3D Modeling

Love ’em, tolerate ’em, or hate ’em, Zillow® has the lock on the public’s real estate mind. They’ve entirely dominated the top-of-mind branding space that brokerages abandoned years ago.

Of course, whether you adopt an “If you can’t beat ’em, join ’em,” or “Keep your friends close; keep your enemies closer,”mindset is up to you, but leveraging what Zillow’s buyers are being taught to expect is just plain smart.

3. Social Media Video Ad

When Social Media Examiner polled professional marketers for its 2019 industry report, by an overwhelming majority marketers reported Facebook (#1) and Instagram (#2) as the platforms to promote anything B2C (business to consumer).

And, in case you haven’t heard of the power in video + social media, you can start your education and empowerment with these articles from Forbes and HubSpot.

Then, when you’re ready to make a massive impact…check out the examples of what we’ll make for you.

4. Listing Agent Photo

CVs & resumés are fun. Lists are fun. Spreadsheets are fun. Said no one ever. There is a reason why jurors are more readily convinced by photos than by testimony.

What would be better evidence of your experience and skill than a Yelp page filled with great reviews PLUS an image of you at or in each listing? Our professional photographer is there for you anyway, let’s take advantage of the opportunity.

5. License to Crush It!

We want you to use the materials we make for you, in creative ways, long after the listing has sold. With our ultra-liberal license, you won’t find nastygrams at the end of our videos, restrictions on the use of photos, or threats of lawsuits for copyright infringement. We have no hidden or sneaky ways to charge you twice for future use of the materials we make for you.

With very few exceptions (that we will spell out in plain language) you are free to promote yourself with our stuff for as long as you like.

Editorial Photography

Ever wondered why you don’t see typical real estate photos on the pages of Architectural Digest or in the media kits of property developers? Did you chalk it up to unlimited marketing budgets? Would it surprise you to know that you can afford similar high-end photography?

The Problem: With the proliferation of DSLR cameras, and despite having no training or education, it seems everyone is a “professional” photographer & photo editor these days. But are they?

The Differentiator: Impelling photos (the kind that move people to action) aren’t taken, they’re made. The person or team that makes them cares about a lot more than just getting paid. In real estate, that means making style choices that address buyers’ needs and expectations. No one is served well when homebuyers feel, “It looked a lot bigger in the pictures.” Let us show you what shooting-to-the-edit looks like in 2019.

Zillow® 3D Models

As creatives in the digital world, we love to explore the extents and limits of any new platform (like Zillow®’s newly released 3D modeling), then optimize it for you. Created on your smart phone, the models tend to have numerous distracting glitches, like mismatches in their 3D matrix. Our stabilizing equipment removes glitches from your 3D-model-enhanced listings. We’ll do the work; you be the superstar.

“Marketing is like Kryptonite to me!”

Declarations like this and pleading for affordable solutions are the rule, more than the exception, when marketers are introduced to Realtors® and we feel ya. The platforms for marketing change almost overnight, but the laws governing it don’t. You’ve probably heard this law:

You can have it –

  • QUICK
    • CHEAP
      • EFFECTIVE

Pick any 2.
Thankfully, we’ve chosen for you. Your media kit ad is delivered quickly and design-optimized to effectively grab audience attention on social media. PLUS, your ad addresses all 3 of your primary marketing needs (property/self/brokerage). BONUS, you have us as your go-to guides for how to use it most effectively, no matter what your budget. Pretty quickly you’ll dominate your marketing in more ways than you didn’t know that you didn’t know!

CLICK HERE for a popup explanation of why we left out CHEAP.

“Marketing is like Kryptonite to me!”

Declarations like this and pleading for affordable solutions are the rule, more than the exception, when marketers are introduced to Realtors® and we feel ya. The platforms for marketing change almost overnight, but the laws governing it don’t. You’ve probably heard this law:

You can have it –

  • QUICK
    • CHEAP
      • EFFECTIVE

Pick any 2.
Thankfully, we’ve chosen for you. Your media kit ad is delivered quickly and design-optimized to effectively grab audience attention on social media. PLUS, your ad addresses all 3 of your primary marketing needs (property/self/brokerage). BONUS, you have us as your go-to guides for how to use it most effectively, no matter what your budget. Pretty quickly you’ll dominate your marketing in more ways than you didn’t know that you didn’t know!

CLICK HERE for a popup explanation of why we left out CHEAP.

On-site Listing

Agent Headshot

In a moment of necessity being the mother of invention (and intermittently since that day), we’ve snapped remarkably iconic photos of real estate agents in their natural habitats…homes for sale. Some great agents have used them very smartly. So, we’ve decided to make it a thing. A totally optional thing but if you’re game, we’re game.

Be Iconic

Professional studio headshots can still be important (we recommend Tracy Wright Corvo for those), but use them in the wrong context and…BLAM!…you’ve gone full used car salesperson. Less formal options are equally important & useful.

Jana Staggs
Realtor®

“Sometimes you just have to show up for people. I’ll be hurt the day I hear someone didn’t ask for my help when they needed it. I’ll be all, ‘Hey you! How dare you rob me of the chance to show you how much you mean to me? Selfish.’ Knaak Knaak consistently shows up for me.”

Tommy Plaggemeier
Landscape Designer / Realtor®

“I’m from NYC, now back and forth between LA & HNL. I’ve been using Knaak Knaak since they opened. There are literally no other creatives this good in HI. Truth be told, LA and NYC agents could use marketers this smart & this affordable. Hire them. It’s a no-brainer.”

Bridget Townsend
Realtor®

“I recently met Knaak Knaak on a co-listing. Now they do all my listings, are building me a website, and create my monthly social media marketing. If you judge affordability based on risk if something doesn’t work, Knaak Knaak is the BEST deal, hands down. Worth every penny.”

Stay Relevant

From property websites to agent websites,

From Facebook to Pinterest,

From blog posts to postcards,

Put the right modern media in a Realtor’s® hands and we’ve seen them be far more creative than they ever get credit for. Here are a smattering of our favorites.

Stay Relevant

From property websites to agent websites,

From Facebook to Pinterest,

From blog posts to postcards,

Put the right modern media in a Realtor’s® hands and we’ve seen them be far more creative than they ever get credit for. Here are a smattering of our favorites.

Pricing Plans

Basic
 

PERFECT FOR

  • Studio or 1-Bedroom
  • Rentals & Ohana Units
  • Vacant Land
  • Fixer Uppers / Tear Downs

 

« See Details & Pricing

 

Benchmark

 

PERFECT FOR

  • 2 to 4-bedroom single family homes, condominiums, & co-ops
  • Homes designated “luxury” primarily by geography
  • Homes asking $500K to $1.999M
  • Studio & 1-bedroom homes that demand extra coverage
  • Luxury Rentals

 

INCLUDES

  • Photos [à la carte: $500]
  • Stabilized 3D [à la carte: $250]
  • Social Media Ad [à la carte: $500]
  • Headshot [à la carte: $295]
  • Liberal License [value: priceless]

 

$500+ 4.712% GET

 

BOOK NOW

 

Luxury

 

PERFECT FOR

  • Definitively luxury homes
  • Executive homes with 4 or more bedrooms
  • Recently updated multi-generational homes
  • Homes to be listed at or over $2M
  • Exceptional benchmark homes that demand luxury-level coverage

 

See Details & Pricing »

 

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