The
Modern REALTOR®
Media Kit
Benchmark Edition
“Leverage listings for listings.” Every REALTOR® has heard this at some point in his/her career, right? It’s typically followed by a mat shot of useless (often pre-internet era) suggestions about how.
To stay relevant and grow a business in 2021, modern REALTORS® are pulling triple duty to promote:
- Their listings
- Themselves and/or their team
- Their brokerage (as required by law)
PLUS, you have to be where buyers and sellers are today…online, on apps, in social media. Because if you’re not there, another agent is.
Not to worry. We got you. Marketing is our wheelhouse; we know how to make you stand out.
What’s in the Media Kit?
5 things that elevate your listings (and you) to the next level and differentiate you from the other 6000 working real estate agents on Oahu.
1. Editorial Photography
You’ll get at least 50 final images including, as appropriate:
- Front & back of house
- Full room photos
- Captured moments/vignettes
- Important details
- Amenities
PLUS, *as needed:
- Drone photos
- Golden hour photos
- Blue hour photos
- “Views from Somewhere”
- “Model It”
- Textured backgrounds
- …and more.
2. Zillow® 3D Model
Love ’em, tolerate ’em, or hate ’em, Zillow® has the lock on the public’s real estate mind. They’ve entirely dominated the top-of-mind branding space that brokerages abandoned years ago.
Of course, whether you adopt an “If you can’t beat ’em, join ’em,” or “Keep your friends close; keep your enemies closer,” mindset is up to you, but leveraging what Zillow’s buyers are being taught to expect is just plain smart.
3. Social Media Video Ad
When Social Media Examiner polled professional marketers for its 2019 industry report, by an overwhelming majority marketers reported Facebook (#1) and Instagram (#2) as the platforms to promote anything B2C (business to consumer).
And, in case you haven’t heard of the power in video + social media, you can start your education and empowerment with these articles from Forbes and HubSpot.
Then, when you’re ready to make a massive impact…explore the examples of what we’ll make for you.
4. Listing Agent Photo
“CVs & resumés are fun.” “Lists are fun.” “Spreadsheets are fun.” Said no one…ever. There is a reason why jurors are more readily convinced by photos than by testimony.
What would be better evidence of your experience and skill than a Yelp page filled with great reviews PLUS an image of you at or in each listing? Our professional photographer is on site already anyway, let’s take advantage of the opportunity.
5. License to Crush It!
We want you to use the materials we make for you, in creative ways, long after the listing has sold. With our ultra-liberal license, you won’t find nastygrams at the end of our videos, restrictions on the use of photos, or threats of lawsuits for copyright infringement. We have no hidden or sneaky ways to charge you twice for future use of the materials we make for you.
With very few exceptions (that we will spell out in plain language) you are free to promote yourself with our stuff for as long as you like.
What’s in the Media Kit?
5 things that elevate your listings (and you) to the next level and differentiate you from the other 6000 working real estate agents on Oahu.
1. Editorial Photography
You’ll get at least 50 final images including:
- Front & back of house
- Full room photos
- Captured moments/vignettes
- Important details
- Amenities
PLUS, *as needed:
- Drone photos
- Golden hour photos
- Blue hour photos
- “Views from Somewhere”
- “Model It”
- Textured backgrounds
- …and more.
2. Zillow® 3D Modeling
Love ’em, tolerate ’em, or hate ’em, Zillow® has the lock on the public’s real estate mind. They’ve entirely dominated the top-of-mind branding space that brokerages abandoned years ago.
Of course, whether you adopt an “If you can’t beat ’em, join ’em,” or “Keep your friends close; keep your enemies closer,”mindset is up to you, but leveraging what Zillow’s buyers are being taught to expect is just plain smart.
3. Social Media Video Ad
When Social Media Examiner polled professional marketers for its 2019 industry report, by an overwhelming majority marketers reported Facebook (#1) and Instagram (#2) as the platforms to promote anything B2C (business to consumer).
And, in case you haven’t heard of the power in video + social media, you can start your education and empowerment with these articles from Forbes and HubSpot.
Then, when you’re ready to make a massive impact…check out the examples of what we’ll make for you.
4. Listing Agent Photo
CVs & resumés are fun. Lists are fun. Spreadsheets are fun. Said no one ever. There is a reason why jurors are more readily convinced by photos than by testimony.
What would be better evidence of your experience and skill than a Yelp page filled with great reviews PLUS an image of you at or in each listing? Our professional photographer is there for you anyway, let’s take advantage of the opportunity.
5. License to Crush It!
We want you to use the materials we make for you, in creative ways, long after the listing has sold. With our ultra-liberal license, you won’t find nastygrams at the end of our videos, restrictions on the use of photos, or threats of lawsuits for copyright infringement. We have no hidden or sneaky ways to charge you twice for future use of the materials we make for you.
With very few exceptions (that we will spell out in plain language) you are free to promote yourself with our stuff for as long as you like.
Editorial Photography
Ever wondered why you don’t see typical real estate photos on the pages of Architectural Digest or in the media kits of property developers? Did you chalk it up to unlimited marketing budgets? Would it surprise you to know that you can afford similar high-end photography?
The Problem: With the proliferation of DSLR cameras, and despite having no training or education, it seems everyone is a “professional” photographer & photo editor these days. But are they?
The Differentiator: Impelling photos (the kind that move people to action) aren’t taken, they’re made. The person or team that makes them cares about a lot more than just getting paid. In real estate, that means making style choices that address buyers’ needs and expectations. No one is served well when homebuyers feel, “It looked a lot bigger in the pictures.” Let us show you what shooting-to-the-edit looks like in 2020.