The

Modern REALTOR®

Media Kit

 

“Leverage listings for listings.” At some point every REALTOR® has heard this career advice, right? It’s typically followed by a mat shot of useless (often pre-internet era) suggestions about how.

To stay relevant and grow a business in 2023, modern REALTORS® are pulling triple duty to promote:

  1. Their listings
  2. Themselves and/or their team
  3. Their brokerage (as required by law)

PLUS, you have to be where buyers and sellers are today…online, on apps, in social media. Because if you’re not there, another agent is.

Not to worry. We’ve got you covered. Marketing is our wheelhouse; we know how to make you stand out.

The Modern REALTOR® Media Kit

“Leverage listings for listings.” At some point every REALTOR® has heard this career advice, right? It’s typically followed by a mat shot of useless (often pre-internet era) suggestions about how.

To stay relevant and grow a business in 2023, modern REALTORS® are pulling triple duty to promote:

  1. Their listings
  2. Themselves and/or their team
  3. Their brokerage (as required by law)

PLUS, you have to be where buyers and sellers are today…online, on apps, in social media. Because if you’re not there, another agent is.

Not to worry. We’ve got you covered. Marketing is our wheelhouse; we know how to make you stand out.

What’s in the Media Kit?

5 things that elevate your listings (and you) to the next level and differentiate you from the other 6000 working real estate agents on Oahu.

1. Editorial Photography

You’ll get true editorial images delivered via a shareable website gallery. Our comprehensive coverage means you’ll have all the choices you could wish for, including, as appropriate:

  • Front & back of house
  • Full room photos
  • Captured moments/vignettes
  • Important details
  • Amenities

PLUS, *as needed:

  • Drone photos
  • Golden hour photos
  • Blue hour photos
  • “Views from Somewhere”
  • “Model It”
  • “Sunshine & Shade”
  • …and more.

 

2. Zillow® "3D Home"

Love ’em, tolerate ’em, or hate ’em, Zillow® has the lock on the public’s real estate mind. They’ve entirely dominated the top-of-mind branding space that brokerages abandoned years ago.

Whether you adopt an “If you can’t beat ’em, join ’em,” or “Keep your friends close; keep your enemies closer,” mindset is up to you, but leveraging what Zillow® is teaching homebuyers to expect is just plain smart.

Plus, Zillow® gives preferred placement and visibility boosts to listings that include their “3D Home.” 

3. Social Media Video Ad

Time has shown that social media is not where people go to buy homes … but … it is where they go to hear from Realtors®, especially realtors who post video and post regularly.

And, in case you haven’t heard of the power in video + social media, you can start your education and empowerment with these articles from Forbes and HubSpot.

We want to thank you for hiring us by helping you make a massive impact on social. How? By making you a free, exciting and informative video ad from your listing photos. Explore examples of what we’ll make for you.

4. Agent On-Site Photo

There is a reason that jurors are more readily convinced by photos than by testimony. 

What would be better evidence of your experience and skill than to fill your Yelp review page with great reviews AND an image of you in your listing? I mean, our professional photographer is on site already anyway, right? Let’s take advantage of the opportunity and take your photo, too. Want to invite the home seller(s) to be in it? Do it. This is all about you.

Z

5. License to Crush It!

We want you to use the materials we make for you in smart and creative ways long after the listing has sold. With our ultra-liberal license, you won’t find nastygrams at the end of our videos, restrictions on the use of photos, or threats of lawsuits for copyright infringement. We have no hidden or sneaky ways to charge you twice for future use of the materials we make for you.

With very few exceptions (that we will spell out in plain language), you are free to promote yourself with our stuff for as long as you like.

What’s in the Media Kit?

5 things that elevate your listings (and you) to the next level and differentiate you from the other 6000 working real estate agents on Oahu.

1. Editorial Photography

You’ll get true editorial images delivered via a shareable website gallery. Our comprehensive coverage means you’ll have all the choices you could wish for, including, as appropriate:

  • Front & back of house
  • Full room photos
  • Captured moments/vignettes
  • Important details
  • Amenities

PLUS, *as needed:

  • Drone photos
  • Golden hour photos
  • Blue hour photos
  • “Views from Somewhere”
  • “Model It”
  • “Sunshine & Shade”
  • …and more.

 EXPLORE

2. Zillow® "3D Home"

Love ’em, tolerate ’em, or hate ’em, Zillow® has the lock on the public’s real estate mind. They’ve entirely dominated the top-of-mind branding space that brokerages abandoned years ago.

Whether you adopt an “If you can’t beat ’em, join ’em,” or “Keep your friends close; keep your enemies closer,” mindset is up to you, but leveraging what Zillow® is teaching homebuyers to expect is just plain smart.

Plus, Zillow® gives preferred placement and visibility boosts to listings that include their “3D Home.”

 

 EXPLORE

3. Social Media Video Ad

Time has shown that social media is not where people go to buy homes … but … it is where they go to hear from Realtors®, especially realtors who post video and post regularly.

And, in case you haven’t heard of the power in video + social media, you can start your education and empowerment with these articles from Forbes and HubSpot.

We want to thank you for hiring us by helping you make a massive impact on social. How? By making you a free, exciting and informative video ad from your listing photos. Explore examples of what we’ll make for you.

 

 EXPLORE

4. Agent On-Site Photo

There is a reason that jurors are more readily convinced by photos than by testimony.

What would be better evidence of your experience and skill than to fill your Yelp review page with great reviews AND an image of you in your listing? I mean, our professional photographer is on site already anyway, right? Let’s take advantage of the opportunity and take your photo, too. Want to invite the home seller(s) to be in it? Do it. This is all about you.

 

 EXPLORE

5. License to Crush It!

We want you to use the materials we make for you in smart and creative ways long after the listing has sold. With our ultra-liberal license, you won’t find nastygrams at the end of our videos, restrictions on the use of photos, or threats of lawsuits for copyright infringement. We have no hidden or sneaky ways to charge you twice for future use of the materials we make for you.

With very few exceptions (that we will spell out in plain language), you are free to promote yourself with our stuff for as long as you like.

 

 EXPLORE

Editorial Photography

Ever wondered why reputable journals and high-end design websites like Architectural Digest and Houzz don’t feature the type of photos used to advertize listings? If not, you should. The reasons would also improve your listings, success, and reputation.

Would it surprise you to know that you can afford similar high-end photography?

The Problem: With the proliferation of DSLR cameras suddenly the world was flooded with “professional” photographers. How was that possible? It wasn’t. It still isn’t.

The Differentiator: Impelling photos (the kind that move people to action) aren’t taken, they’re made. The person or team that makes them cares about a lot more than just getting paid. In real estate, that means making style choices that address buyers’ needs and expectations. No one is served well when homebuyers feel, “It looked a lot bigger in the pictures.” Let us show you what truly professional images and shooting-to-the-edit looks like in 2023.

Zillow 3D Home®

As creatives in the digital world, we love to explore the extents and limits of any platform like the Zillow 3D Home® … then optimize it for you. You can make these using just your smart phone but we found that the models tend to have numerous distracting glitches, like mismatches in their 3D matrix. Our stabilizing equipment prevents glitches in your Zillow 3D Home® models. We’ll do the work; you’ll get better exposure & be the superstar.

“Marketing is like Kryptonite to me!”

When marketers are introduced to Realtors®, declarations like this and pleading for affordable solutions are the rule, more than the exception,  and we feel ya. The platforms for marketing change almost overnight, but the laws governing it don’t. You’ve probably heard this law:

You can have it –

  • QUICK
    • CHEAP
      • EFFECTIVE

Pick 2.

Thankfully, we’ve chosen for you. Your media kit ad is delivered quickly and design-optimized to effectively grab audience attention on social media. PLUS, your ad addresses all 3 of your primary marketing needs (property/self/brokerage). BONUS, you have us as your go-to guides for how to use it most effectively, no matter what your budget. Pretty quickly you’ll dominate your marketing in more ways than you didn’t know that you didn’t know!

CLICK HERE for a popup explanation of why we left out CHEAP.

“Marketing is like Kryptonite to me!”

Declarations like this and pleading for affordable solutions are the rule, more than the exception, when marketers are introduced to Realtors® and we feel ya. The platforms for marketing change almost overnight, but the laws governing it don’t. You’ve probably heard this law:

You can have it –

  • QUICK
    • CHEAP
      • EFFECTIVE

Pick any 2.
Thankfully, we’ve chosen for you. Your media kit ad is delivered quickly and design-optimized to effectively grab audience attention on social media. PLUS, your ad addresses all 3 of your primary marketing needs (property/self/brokerage). BONUS, you have us as your go-to guides for how to use it most effectively, no matter what your budget. Pretty quickly you’ll dominate your marketing in more ways than you didn’t know that you didn’t know!

CLICK HERE for a popup explanation of why we left out CHEAP.

On-site Listing

Agent Photo

In a moment of necessity-being-the-mother-of-invention (and intermittently since that day), we’ve snapped remarkably iconic photos of real estate agents in their natural habitats…homes for sale. Some great agents have used them very smartly. So, we’ve decided to make it a thing. A totally optional thing but if you’re game, we’re game.

Be Iconic

While studio headshots are very useful in the right context, if you use them in the wrong context … BLAM! … you instantly look desperate, sales-y, and out-of-touch. Less formal photos are important & useful to prevent that.

Jana Staggs
Realtor®

“Sometimes you just have to show up for people. Knaak Knaak consistently shows up for me.”

Tommy Plaggemeier
Landscape Designer / Realtor®

“I’m from NYC, now back and forth between LA & HNL. I’ve been using Knaak Knaak since they opened. There are literally no other creatives this good in HI. Truth be told, LA and NYC agents could use marketers this smart & this affordable. Hire them. It’s a no-brainer.”

Bridget Townsend
Realtor®

“I met Knaak Knaak on a co-listing. They are problems solvers. It’s rare that I need help finding buyers for my listings. But when a perfect storm of confusion keeps the right buyer from finding my listing, I’m glad to have a local, legit ad agency that I can lean on to clear the storm.”

Stay Relevant

From property websites to agent websites,

From Instagram to Pinterest,

From blog posts to postcards,

Put the right modern media in a Realtor’s® hands and we’ve seen them be far more creative than they ever get credit for. Here are a smattering of our favorites.

Stay Relevant

From property websites to agent websites,

From Facebook to Pinterest,

From blog posts to postcards,

Put the right modern media in a Realtor’s® hands and they’ll turn out more creativity than you’d think. Here is a smattering of our favorite Realtor® creations.

Pricing Plans

100% modern media for every SELLER —

scaled to meet the needs of every BUYER

100% modern media for every SELLER — scaled to the needs of every BUYER

Basic

$300
+ applicable tax, if any

PERFECT FOR

  • Studio & 1-bed homes for sale
  • “Tear down” homes and open land
  • Homes priced under $500K
  • When tempted to take smartphone photos face happy icon
  • Studio & 1-bed rentals & vacation rentals

Photos [value: $300]

Stabilized 3D [value: $250]

Social Media Ad [value: $500]

Agent Photo [value: $395]

Liberal License [priceless]

Benchmark

$500
+ applicable tax, if any

PERFECT FOR

  • 2- to 4-bed homes for sale
  • Homes designated “luxury” primarily by geography
  • Homes priced at $500K to $2M
  • Studio apts & 1-bed homes that demand extra coverage
  • 2- to 4-bed rentals & vacation rentals

Photos [value: $500]

Stabilized 3D [value: $250]

Social Media Ad [value: $500]

Agent Photo [value: $395]

Liberal License [priceless]

Luxury

$1000
+ applicable tax, if any

PERFECT FOR

  • Luxury homes for sale
  • 5+ bedroom homes for sale
  • Expansive executive homes & estates
  • Homes priced over $2M
  • 2- to 4-bed homes that demand extra coverage
  • 5+ bedroom rentals & vacation rentals

Photos [value: $1000]

Stabilized 3D [value: $250]

Social Media Ad [value: $500]

Agent Photo [value: $395]

Liberal License [priceless]

Still have questions?

Let’s get you the answers you need.

But, straight talk, we can be hard to reach during the production day.

For the fastest response, text us with your name and question(s). If you prefer to leave a voicemail, use the call button.

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Still have questions?

Let’s get you the answers you need.

But, straight talk, we can be hard to reach during the production day.

For the fastest response, text us with your name and question(s). If you prefer to leave a voicemail, use the call button.

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