The
Modern REALTOR®
Media Kit
“Leverage listings for listings.” At some point every REALTOR® has heard this career advice, right? It’s typically followed by a mat shot of useless (often pre-internet era) suggestions about how.
To stay relevant and grow a business in 2023, modern REALTORS® are pulling triple duty to promote:
- Their listings
- Themselves and/or their team
- Their brokerage (as required by law)
PLUS, you have to be where buyers and sellers are today…online, on apps, in social media. Because if you’re not there, another agent is.
Not to worry. We’ve got you covered. Marketing is our wheelhouse; we know how to make you stand out.
The Modern REALTOR® Media Kit
“Leverage listings for listings.” At some point every REALTOR® has heard this career advice, right? It’s typically followed by a mat shot of useless (often pre-internet era) suggestions about how.
To stay relevant and grow a business in 2023, modern REALTORS® are pulling triple duty to promote:
- Their listings
- Themselves and/or their team
- Their brokerage (as required by law)
PLUS, you have to be where buyers and sellers are today…online, on apps, in social media. Because if you’re not there, another agent is.
Not to worry. We’ve got you covered. Marketing is our wheelhouse; we know how to make you stand out.
mat shot
What’s in the Media Kit?
5 things that elevate your listings (and you) to the next level and differentiate you from the other 6000 working real estate agents on Oahu.
1. Editorial Photography
You’ll get true editorial images delivered via a shareable website gallery. Our comprehensive coverage means you’ll have all the choices you could wish for, including, as appropriate:
- Front & back of house
- Full room photos
- Captured moments/vignettes
- Important details
- Amenities
PLUS, *as needed:
- Drone photos
- Golden hour photos
- Blue hour photos
- “Views from Somewhere”
- “Model It”
- “Sunshine & Shade”
- …and more.
2. Zillow® "3D Home"
Love ’em, tolerate ’em, or hate ’em, Zillow® has the lock on the public’s real estate mind. They’ve entirely dominated the top-of-mind branding space that brokerages abandoned years ago.
Whether you adopt an “If you can’t beat ’em, join ’em,” or “Keep your friends close; keep your enemies closer,” mindset is up to you, but leveraging what Zillow® is teaching homebuyers to expect is just plain smart.
Plus, Zillow® gives preferred placement and visibility boosts to listings that include their “3D Home.”
3. Social Media Video Ad
Time has shown that social media is not where people go to buy homes … but … it is where they go to hear from Realtors®, especially realtors who post video and post regularly.
And, in case you haven’t heard of the power in video + social media, you can start your education and empowerment with these articles from Forbes and HubSpot.
We want to thank you for hiring us by helping you make a massive impact on social. How? By making you a free, exciting and informative video ad from your listing photos. Explore examples of what we’ll make for you.
4. Agent On-Site Photo
There is a reason that jurors are more readily convinced by photos than by testimony.
What would be better evidence of your experience and skill than to fill your Yelp review page with great reviews AND an image of you in your listing? I mean, our professional photographer is on site already anyway, right? Let’s take advantage of the opportunity and take your photo, too. Want to invite the home seller(s) to be in it? Do it. This is all about you.
5. License to Crush It!
We want you to use the materials we make for you in smart and creative ways long after the listing has sold. With our ultra-liberal license, you won’t find nastygrams at the end of our videos, restrictions on the use of photos, or threats of lawsuits for copyright infringement. We have no hidden or sneaky ways to charge you twice for future use of the materials we make for you.
With very few exceptions (that we will spell out in plain language), you are free to promote yourself with our stuff for as long as you like.
What’s in the Media Kit?
5 things that elevate your listings (and you) to the next level and differentiate you from the other 6000 working real estate agents on Oahu.
1. Editorial Photography
You’ll get true editorial images delivered via a shareable website gallery. Our comprehensive coverage means you’ll have all the choices you could wish for, including, as appropriate:
- Front & back of house
- Full room photos
- Captured moments/vignettes
- Important details
- Amenities
PLUS, *as needed:
- Drone photos
- Golden hour photos
- Blue hour photos
- “Views from Somewhere”
- “Model It”
- “Sunshine & Shade”
- …and more.
2. Zillow® "3D Home"
Love ’em, tolerate ’em, or hate ’em, Zillow® has the lock on the public’s real estate mind. They’ve entirely dominated the top-of-mind branding space that brokerages abandoned years ago.
Whether you adopt an “If you can’t beat ’em, join ’em,” or “Keep your friends close; keep your enemies closer,” mindset is up to you, but leveraging what Zillow® is teaching homebuyers to expect is just plain smart.
Plus, Zillow® gives preferred placement and visibility boosts to listings that include their “3D Home.”
3. Social Media Video Ad
Time has shown that social media is not where people go to buy homes … but … it is where they go to hear from Realtors®, especially realtors who post video and post regularly.
And, in case you haven’t heard of the power in video + social media, you can start your education and empowerment with these articles from Forbes and HubSpot.
We want to thank you for hiring us by helping you make a massive impact on social. How? By making you a free, exciting and informative video ad from your listing photos. Explore examples of what we’ll make for you.
4. Agent On-Site Photo
There is a reason that jurors are more readily convinced by photos than by testimony.
What would be better evidence of your experience and skill than to fill your Yelp review page with great reviews AND an image of you in your listing? I mean, our professional photographer is on site already anyway, right? Let’s take advantage of the opportunity and take your photo, too. Want to invite the home seller(s) to be in it? Do it. This is all about you.
5. License to Crush It!
We want you to use the materials we make for you in smart and creative ways long after the listing has sold. With our ultra-liberal license, you won’t find nastygrams at the end of our videos, restrictions on the use of photos, or threats of lawsuits for copyright infringement. We have no hidden or sneaky ways to charge you twice for future use of the materials we make for you.
With very few exceptions (that we will spell out in plain language), you are free to promote yourself with our stuff for as long as you like.
Editorial Photography
Ever wondered why reputable journals and high-end design websites like Architectural Digest and Houzz don’t feature the type of photos used to advertize listings? If not, you should. The reasons would also improve your listings, success, and reputation.
Would it surprise you to know that you can afford similar high-end photography?
The Problem: With the proliferation of DSLR cameras suddenly the world was flooded with “professional” photographers. How was that possible? It wasn’t. It still isn’t.
The Differentiator: Impelling photos (the kind that move people to action) aren’t taken, they’re made. The person or team that makes them cares about a lot more than just getting paid. In real estate, that means making style choices that address buyers’ needs and expectations. No one is served well when homebuyers feel, “It looked a lot bigger in the pictures.” Let us show you what truly professional images and shooting-to-the-edit looks like in 2023.
Example Photo Galleries
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CLICK IMAGE TO OPEN GALLERY
Condo | 3 Bed | 2 Bath
Intial Asking Price $2.68M
An urban core penthouse in Kaka’ako that, like a diamond, just begs to be captured in the finest details including the way light plays off it.
CLICK IMAGE TO OPEN GALLERY
Penthouse | 5 Bed | 5 Bath
Initial Asking Price: $4.9M
This home was just huge and finished with a perfected modern hawaiiana luxury style. The day it hit the market at $4.9M a buyer stepped up and bought it.
CLICK IMAGE TO OPEN GALLERY
SFR | 3 Bed | 2 Bath
Initial Asking Price: $459K
After sitting ignored on the market for a year, this agent wanted real solutions for her “problem child.” Like any loving parent, we provided actionable marketing. Result: 6 buyers competing for the home within 12 days.
CLICK IMAGE TO OPEN GALLERY
SFR | 4 Bed | 3 Bath
Initial Asking Price: $2.075M
The listing agent for this studs-out renovation in the university district wanted to ensure it sold quickly and for the sellers asking price. Results: sold for asking in 4 days.
CLICK IMAGE TO OPEN GALLERY
SFR | 3 Bed | 2½ Bath
Initial Asking Price: $850K
When the sellers of this truly modernized home said they are listing for $850K but truly hoped to get $880K, we took up their goal. Results: $950K sale from 15 competing offers.
Zillow 3D Home®
As creatives in the digital world, we love to explore the extents and limits of any platform like the Zillow 3D Home® … then optimize it for you. You can make these using just your smart phone but we found that the models tend to have numerous distracting glitches, like mismatches in their 3D matrix. Our stabilizing equipment prevents glitches in your Zillow 3D Home® models. We’ll do the work; you’ll get better exposure & be the superstar.
Zillow® ≠ Knaak Knaak
Thank you for taking a moment to understand our offer as it pertains to Zillow®.
We applaud Zillow® for every effort they make to provide better and innovated ways for homebuyers, sellers, and their agents to buy & sell real property. To that end, our offer to help you make the best use of the services provided by Zillow® is with you, the Realtor®, and has not been evaluated by Zillow®.
Nothing contained within our offer is meant to imply endorsement of or by Zillow®. No partnership exists between Zillow® and Knaak Knaak. We encourage Realtors® & anyone involved with the real estate industry, now and in the future, to learn and optimize your use of all platforms offered by any online portal, like Zillow®. As the leading public portal, offering unique and new technology, we acknowledge the intelligence of leveraging Zillow’s® platform. Other platforms may suit you better and we hope you will let us know if we can provide better service to you at the time of booking. We hope these understandings are common sense and, if not, are now clear.
“Marketing is like Kryptonite to me!”
When marketers are introduced to Realtors®, declarations like this and pleading for affordable solutions are the rule, more than the exception, and we feel ya. The platforms for marketing change almost overnight, but the laws governing it don’t. You’ve probably heard this law:
You can have it –
- QUICK
- CHEAP
- EFFECTIVE
- CHEAP
Pick 2.
Thankfully, we’ve chosen for you. Your media kit ad is delivered quickly and design-optimized to effectively grab audience attention on social media. PLUS, your ad addresses all 3 of your primary marketing needs (property/self/brokerage). BONUS, you have us as your go-to guides for how to use it most effectively, no matter what your budget. Pretty quickly you’ll dominate your marketing in more ways than you didn’t know that you didn’t know!
CLICK HERE for a popup explanation of why we left out CHEAP.
“Marketing is like Kryptonite to me!”
Declarations like this and pleading for affordable solutions are the rule, more than the exception, when marketers are introduced to Realtors® and we feel ya. The platforms for marketing change almost overnight, but the laws governing it don’t. You’ve probably heard this law:
You can have it –
- QUICK
- CHEAP
- EFFECTIVE
- CHEAP
Pick any 2.
Thankfully, we’ve chosen for you. Your media kit ad is delivered quickly and design-optimized to effectively grab audience attention on social media. PLUS, your ad addresses all 3 of your primary marketing needs (property/self/brokerage). BONUS, you have us as your go-to guides for how to use it most effectively, no matter what your budget. Pretty quickly you’ll dominate your marketing in more ways than you didn’t know that you didn’t know!
CLICK HERE for a popup explanation of why we left out CHEAP.
Why did you choose QUICK & EFFECTIVE?
TWO simple reasons:
- We understand that promoting every sale occurs in 2 phases: production & distribution. And though we will produce you a top-shelf social media ad (our custom-designed social media ads start at $500 when purchased separately), distributing it is up to you. If you are a social media influencer with a huge following, simply posting it to your accounts (cost = $0) could be all that is needed. Influencers aside, boosted (paid) posts have significantly better audience penetration. So, when all is said and done, how “cheap” things are is largely up to you.
- We are on a continual search for the place where unicorns are real. We’ll keep looking. If you find it, please tell us.
Recent
Social Media Ads
We welcome your ideas -or- feel free to sit back and watch us perform magic. After seeing these examples, you may know exactly what you want your ad to say or do. If so, please tell us. We promise not to let you make any social media rookie mistakes. And, as you’ll see in the following examples, you can go much further than you probably think. In fact, we encourage it. Why risk being forgettable? I mean, this ad won’t cost you any additional funds. IT’S FREE … take risks with free.
When you’re coming on the market asking more than you think buyers will pay, you put your best foot forward. This campaign resulted in a full price offer in 3 days.
This agent is on point with everything he does for his sellers – from staging to marketing. He encourages us to leverage what speaks to savvy homebuyers, no matter the price point of the property. This campaign worked so well it brought renewed attention to the entire building.
Leveraging your insights about probable buyers can pay off handsomely…and get you into contract in a matter of 4 days. This ad for a detailed renovation requires 40 photos to make, which isn’t a problem with our extensive photography. This very modern realtor always wants other agents to freely share his ads so he typically requests they be unbranded.
Social media requires a strategy that surprises sellers and agents alike – high energy. Grab their attention, redirect their focus away from stalking people on social, and remind them they are in the market for a new home. When done right … like here … it not only draws attention to the property, but also to the modern Realtor®.
When the seller asked us to look at the lifestyle video he’d created to promote the sale of his house using his GoPro® then, by implementing modern marketing strategy, come up with our version. We happily accepted the request. He was thrilled with the result.
On-site Listing
Agent Photo
In a moment of necessity-being-the-mother-of-invention (and intermittently since that day), we’ve snapped remarkably iconic photos of real estate agents in their natural habitats…homes for sale. Some great agents have used them very smartly. So, we’ve decided to make it a thing. A totally optional thing but if you’re game, we’re game.
Be Iconic
While studio headshots are very useful in the right context [we recommend Honolulu’s Tracy Wright Corvo for those], if you use them in the wrong context … BLAM! … you instantly look desperate, sales-y, and out-of-touch. Less formal photos are important & useful to prevent that.
Jana Staggs
Realtor®
“Sometimes you just have to show up for people. Knaak Knaak consistently shows up for me.”
Tommy Plaggemeier
Landscape Designer / Realtor®
“I’m from NYC, now back and forth between LA & HNL. I’ve been using Knaak Knaak since they opened. There are literally no other creatives this good in HI. Truth be told, LA and NYC agents could use marketers this smart & this affordable. Hire them. It’s a no-brainer.”
Bridget Townsend
Realtor®
“I met Knaak Knaak on a co-listing. They are problems solvers. It’s rare that I need help finding buyers for my listings. But when a perfect storm of confusion keeps the right buyer from finding my listing, I’m glad to have a local, legit ad agency that I can lean on to clear the storm.”
Stay Relevant
From property websites to agent websites,
From Instagram to Pinterest,
From blog posts to postcards,
Put the right modern media in a Realtor’s® hands and we’ve seen them be far more creative than they ever get credit for. Here are a smattering of our favorites.
Stay Relevant
From property websites to agent websites,
From Facebook to Pinterest,
From blog posts to postcards,
Put the right modern media in a Realtor’s® hands and they’ll turn out more creativity than you’d think. Here is a smattering of our favorite Realtor® creations.
Pricing Plans
100% modern media for every SELLER —
scaled to meet the needs of every BUYER
100% modern media for every SELLER — scaled to the needs of every BUYER
Basic
$300
+ 4.712% Oahu GET
PERFECT FOR
- Studio apts & 1-bed SFRs
- Tear down and open land
- Homes asking under $500K
- When tempted to take smartphone photos
- Rental properties
Photos [value: $300]
Stabilized 3D [value: $250]
Social Media Ad [value: $500]
Agent Photo [value: $295]
Liberal License [priceless]
Benchmark
+ 4.712% Oahu GET
PERFECT FOR
- 2- to 4-bed homes
- Homes designated “luxury” primarily by geography
- Homes asking $500K to $2M
- Studio apts & 1-bed homes that demand extra coverage
- Luxury rentals
Photos [value: $500]
Stabilized 3D [value: $250]
Social Media Ad [value: $500]
Agent Photo [value: $295]
Liberal License [priceless]
Luxury
+ 4.712% Oahu GET
PERFECT FOR
- Luxury homes
- Expansive executive homes
- Homes asking over $2M
- 2- to 4-bed homes that demand extra coverage
Photos [value: $1000]
Stabilized 3D [value: $250]
Social Media Ad [value: $500]
Agent Photo [value: $295]
Liberal License [priceless]
Still have questions?
Let’s get you the answers you need.
But, straight talk, we can be hard to reach during the production day.
For the fastest response, text us with your name and question(s). If you prefer to leave a voicemail, use the call button.
Still have questions?
Let’s get you the answers you need.
But, straight talk, we can be hard to reach during the production day.
For the fastest response, text us with your name and question(s). If you prefer to leave a voicemail, use the call button.